Flexibility. Convenience. Opportunity. Your Digital Advantage

Register To Buy

Visit the Keeneland Sales Portal to register for a buyer account with Keeneland

Login to Bid

Login through the Keeneland Sales Portal and click Keeneland Digital Sales Ring to access and bid through your buyer account on the day of sale.

Login As Seller

To submit photos, videos and more for your entries

Current & Upcoming Auctions

Entries open
October 1, 2021, 12:00 pm EDT October Digital Sale - October 26
Entries open
December 1, 2021, 12:00 am EST December Digital Sale - December 21

The Keeneland Digital Sales Ring

The Keeneland Digital Sales Ring is a trusted online auction platform that delivers the quality experience and opportunity you expect from Keeneland sales in an intuitive online format for buyers and sellers around the globe to take part in.

Exposure

With more exposure than the private market, the Keeneland Digital Sales Ring provides a platform to market your horse to a global audience of Keeneland buyers.

Flexibility

Offering regular sales nearly every month, the Digital Sales Ring allows you to capitalize on an opportunity and quickly offer your horse for sale.

Convenience

With a small entry fee, zero RNA commission and without the expense to ship your horse to sale, the Digital Sales Ring requires very little risk and minimal expense for sellers.

Learn More
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